International Web Site Framework

Web Site Content

Audience Focus

Information Support/Service Transactions  

Domestic

Apple Computer
Saturn Cars
Reebok
CatalogSite
Software.net
Wordsworth Books
CD Now
Mr.Upgrade
Godiva Chocolates
LIGHTNING Instrumentation
Yvonne's Weinkabinett
 

Global

Building Industry Exchange
Federal Express
Sun Microsystems
ChinaWeb
Gateway to New Zealand
Eli Lily & Co.
British Airways
TRADE'ex
Underground Music Archive
American Venture Capital Exchange
On-line Bookstore



Adapted from Quelch and Klein, “The Internet and International Marketing,” Sloan Management Review, Spring 1996.